Marketing - "A Source of Sources" The area of study that I chose for this paper is Marketing. ... Academic Journals published by qualified professionals can be found online. ... This is helpful if someone just wants to go through the guide of companies but this source does not help in finding any information on the topic. ... The AMA Website offers a wide collection of information including research, case studies, and best practices in marketing. ... Marketing is a field of study that has several sources available online, if one is ready to search through them and find the ones most sui...

• Word Count: 1070
• Approx Pages: 4

Industry Background Walmart is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company was founded by Sam Walton in 1962, with headquarters in Bentonville, Arkansas. Walmart is the largest grocery retailer in the World, the world's second largest public corporation, according to the Fortune Global 500 list in 2013, and the biggest private employer in the world with over two million employees. The company has 8,500 stores in 15 countries, offering job positions to 2.2 million people. The company's revenue is $...

• Word Count: 5563
• Approx Pages: 22

A study by the U.S. ... The strategic roles of marketing provide clarity, consistency, and maximum relay to the overall communications impact including: à general advertising à direct response à sales promotion à public relations Dalrymple, Cron, & DeCarlo describe an Integrated Marketing Communications plan as "directing the activities and focus of a company's entire marketing strategy, acting as a guide for all levels of marketing and detailing everything from market research to promotional planning and execution,"" (2001). ...

• Word Count: 2852
• Approx Pages: 11
• Grade Level: High School

Studies have shown that successful management boards of directors and other leadership teams typically establish and mitigate threats prior to considering and introducing fresh products. ... In practice, this implies that the management team must develop and adhere to the policies and procedures that guide the process of introducing a new commodity (Henry 2008). ...

• Word Count: 9702
• Approx Pages: 39
• Grade Level: Undergraduate