1. The objectives and measures of the balance scorecard
They should be used to articulate and communicate the strategy of the organisation throughout the company as well as providing managers with a means of evaluating how well the organisation is positioned to face future challenges. ... Once managers identify these it is then important to recognize the features that the customer base value as well as the value proposition that the organisation wants to present to its intended customers. ... They enable companies to track financial results while simultaneously monitoring progress in building capabilities and acquiring the intangible assets needed ...
- Word Count: 2837
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate