1. McDonald's Marketing
The innovative quick service restaurant concept pioneered by Dick and Mac McDonald in San Bernadino, CA has evolved into the world's largest food service organization serving millions of customers a day across countries. The McDonald's Corporation story starts with our founder, Ray Kroc, and continues with the McDonald's "family" of employees, franchisees and suppliers. Many of our early pioneers, like Ray, are gone; but their memories and accomplishments, along with the living history of the McDonald's System, live on today at McDonald's restaurants across the world...
- Word Count: 4196
- Approx Pages: 17
- Grade Level: High School