The ad ends by charming the viewer to and appealing pathos by showing the three main characters together. ... The advertisement begins with a scene of men in wheelchairs playing basketball. ... However, the video begins to appeal to ethos as the narrator of the commercial begins to list qualities such as, "Dedication, Loyalty and Friendship". ... This also allowed for a new demographic to be reached by Budweiser through the use of such characters. As beer is normally drunken by men, showing a puppy appeals to women and younger (of age) drinkers. ...

• Word Count: 1484
• Approx Pages: 6
• Grade Level: Undergraduate

The advertisement coordinates her outfit with the green theme of the brand's packaging and looks very similar to the familiar female character from Kill Bill. ... Nothing in the ad represents men besides the company name, Libman, which has the word "man" in it. ... By using a female character, similar to the Bride in Kill Bill, the ad is depicting a strong individual in a weak position. ... It could let woman see that, if such a strong powerful character can use this mop to defeat the dirt, so can they. Although, having a woman as the main focal point makes a stronger point on ...

• Word Count: 2344
• Approx Pages: 9
• Grade Level: Undergraduate

He was happy that she would be the community standard-bearer, for "nobody can doubt the height of her character.... Another sample of an appeal to logic the author utilizes is his listing of several monumental achievements the politics assisted in attaining. ... "At no point has there been more reason for young black men and women to be hopeful that investing in themselves will pay dividends in the future. ...

• Word Count: 1498
• Approx Pages: 6
• Grade Level: Undergraduate