1. Integrated Marketing Communications - 2010 Census
Atkin (2001) argued that campaign messages have planned to attract audiences' attention of the need to facilitate them to seek supplementary information, or prime them to note the primary messages. ... However, it seemed that the 2010 Census campaign overlooked the interaction effect between online and offline channels. ... Census one-sidedly even though they adopted the online communication tools. An online campaign would inspire an audience to take part in actual event in offline, whereas another audience who view an offline public relations or advertisements would look at online reputa...
- Word Count: 1366
- Approx Pages: 5
- Has Bibliography
- Grade Level: Undergraduate