1. Company Study - CUTCO Corporation
• CUTCO has refrained from offering full online purchasing access to the general public, with concern that it might alter the sales environment for its direct marketers. ... It has been established that online sales do not impact direct sales opportunities. ... • CUTCO will have additional competition from other websites as they partake in offering online sales and will need to use brand recognition strategies to set it apart. • Comparatively, CUTCO's closest competition offers lower-priced cutlery that is available both online and in retail stores. ... • CUTCO has b...
- Word Count: 3619
- Approx Pages: 14