1. Jetstar
To reduce the distribution cost All of Jetstar's services are transmitted via their user-friendly online catalogue and through call centres. ... The text notes, "the best test of whether potential entry is a strong or weak competitive force in the marketplace is to ask if the industry's growth and profit prospects are attractive enough to induce additional entry" (Thompson & Strickland, 2001, 121). ...
- Word Count: 2892
- Approx Pages: 12
- Has Bibliography
- Grade Level: High School