According to Phillip Kotler of Kellogg School of Management, a consumer is an individual who purchases products and services from the market for his or her own personal consumption. Consumer buying behavior is the buying behavior process of final consumers usually individuals and households who make...

• Word Count: 3407
• Approx Pages: 14
• Has Bibliography

1. ABSTRACT For a group to function effectively, the norms and values along which lines the group is going to function need to be clearly established and clarified to all concerned. These help to determine the status, roles and responsibilities of the members, in order for them to work together a...

• Word Count: 4598
• Approx Pages: 18
• Has Bibliography
• Grade Level: High School