Michael Jordan in Sports Marketing and Advertising The best ever to play the game. ... In that same year at North Carolina he helped his team full of future NBA stars, such as Sam Perkins and James Worthy, to a NCAA National Championship. ... When it comes to sports marketing it comes down to three things: how the company looks, how the athlete looks, and how the "goods" to be sold looks (Pemberton). ... This is a good reason as to why Jordan has been so successful with sports marketing because marketers look for top notch quality performers like Mike. ... His style, personality, talent ...

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• Grade Level: High School

"As a junior he appeared on the cover of Sports Illustrated and was dubbed "The Chosen One". ... Another reason they are trying to make high school athletes play college ball is because of all the hype college sports gets. Last years NCAA championship game drew just over 24 million viewers. ... "The NCAA is concerned about losing a lot of that revenue if athletes don't go to college and instead play for the NBA," says Bruce Stern, president of the National Rookie League. ... Warsaw Sports Marketing Center. ...

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He sports a clean-shaven head and a marked grin on his face. ... Unlike Jordan, Carter did not win a national championship, however he did lead them to two final four appearances in the NCAA tournament. ...

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Michael Jordan Known to millions of sports fans as unarguably one of the greatest not only basketball players but also as one of the greatest athletes to play any professional sport. ... His freshman year Jordan's team, the Tarheels, won the NCAA men's national championship against the Georgetown Hoyas. ...

• Word Count: 1014
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• Grade Level: High School