Media communication theory will also be explored to identify and deconstruct how the encoder of the institution has used various persuasive devices and media techniques to create an advert that will serve the company's agenda and will contribute to the success and longevity of the brand. ... The advert uses a selection of visual and technical codes within the narrative to communicate the intended message. The narrative portrays the average working day of both a young 1950s Grandpa and that of a modern day Grandson. ... Mise-en-scène within the video is also used to support the na...

• Word Count: 2659
• Approx Pages: 11
• Has Bibliography
• Grade Level: Graduate