1. Marketing Strategy
Not only are companies acquiring companies because of the large market size, they also do it to boost brand strength because brand strength translates into economies of scale, more shelf space in the supermarket, pricing flexibility, and line extensions, which in turn ultimately translate into earnings growth, surplus cash and superior stock performance. ... The majority of the companies in the industry are large, profitable, money making companies that are well known and had taken up shelf space in supermarkets. ...
- Word Count: 1758
- Approx Pages: 7
- Grade Level: Undergraduate