1. Nestlé Advertisment Campaign
Primary Objectives Increase sales by 5% Increase market share in frozen pizza market by 0.5% Increase Facebook followers by 200.000 Secondary objectives: Increase brand awareness by 4% Increase customer relationship Methods This year long advertisement campaign has been designed to effectively reach out to the main target markets, which consists of families on-the-go and the secondary market consisting of single men and women. ... Strengths/Weaknesses • Big market share in frozen pizza market • High brand awareness • Leads the category in innovation(n...
- Word Count: 1609
- Approx Pages: 6
- Grade Level: High School