The importance of these specific electronic advancements was prominent in the armies as useful power tools to help mobilize the American nation and increase support for the war [Rob01]. Propaganda was an efficient weapon implemented in America's involvement during the Second World War from 1941 to 1945 to produce and increase support around the war. ... " to promote where workers should invest their money (Poster Campaign). ... Not only was the usage of advertisements beneficial for promoting the war, it also increased sales for many companies. ... The Nation was constantly rem...

• Word Count: 3057
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate

Advertisers view children as an opportunity to make ridiculous amounts of money. ... They are looking up to a fictional character and spending their money to be like her. ... Consumerism is an increasing influence on kids that counteracts what parents are trying to do. It is the concept of increasing the consumption of goods to benefit economically. ... Money isn't always available and parents can't afford the buy what their children want. ...

• Word Count: 2743
• Approx Pages: 11
• Has Bibliography
• Grade Level: High School

1. INTRODUCTION. The main aim of this discussion is to describe and analyse the external environment in which the SABC operates, in order to determine which type of market structure can be found in the market. The South African Broadcasting Corporation (SABC) is South Africa's national public broadc...

• Word Count: 3032
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate

Producers of commodity products often overlook the opportunity to increase their gross margins, create consumer demand for their specific items(s), and build valuable Brand Equity by employing the branding practices made successful by consumer packaged goods enterprises. ... While greatly increasing the value of their microprocessors, Intel's branding strategy built brand equity valued in 2000 at $34.67 billion on sales of $33.7 billion. ... Such "branded raw materials,"" while increasing the margins of the producers, also bring greater value to both the manufacturer and the end-user. ...

• Word Count: 3659
• Approx Pages: 15
• Grade Level: High School

Given the high competitive pressure in many of today's markets, this topic is therefore of increasing importance to the business world. ... Car racing at the top level is a very expensive exercise and this thesis will therefore focus on the questions if spending millions of euros is still a worthwhile investment for car manufacturers or if this money could be put to better use within the company. ... High brand loyalty leads to lower marketing costs because the companies do not need to spend money on convincing these customers to purchase their product, they can focus on retention which i...

• Word Count: 9844
• Approx Pages: 39

This television culture is produced primarily by what we know as TV networks (which is, as I think about it now, a rather strange metaphoric use of the word "network") who receive money from corporations (with advertising agencies serving as the go-betweens). ... TV's images, furthermore, are all the richer in unconscious meanings for the increased sophistication of the visual technology that represents them. ... First, the content of TV is determined by its "commercial impetus," basically to make money through selling advertising time to large corporations. Second, since ads mus...

• Word Count: 3295
• Approx Pages: 13
• Has Bibliography
• Grade Level: High School

This affiliation with fun and euphoria depicted in the series is an unrealistic view of alcohol use and is a dangerous ploy undertaken by CUB to increase drinking amongst young Australians. ... Retail advertising in the print form attempt to increase consumption by expanding market base (e.g. women and teenagers) and increase usage (2 for 1) (Fisher, 1993, p56). ... A quantitative estimate of the contribution of alcohol advertising is difficult to calculate, but it likely that ads amount for a 10% to 30% increase in the total amount of alcohol that would be consumed without advertising....

• Word Count: 2869
• Approx Pages: 11
• Grade Level: Undergraduate

The purpose of this experiment was to increase the sales of these two items at the theater's concession stand. As a result, sales of soda soared by 57.5% with popcorn sales increasing by 18.1%. ... This approach states that the constant repetition of very weak stimuli has an increasing effect on the consumer. ... These theoretical approaches involve the constant repetition of weak stimuli, and in this case sexual stimuli, which increases the effect on subjects involved. No study has yet proven that this approach has been effective in increasing sales (Haberstroh, 189). ...

• Word Count: 3661
• Approx Pages: 15
• Grade Level: Undergraduate

The phrase 'rich, industrial shadows' has negative associations with money and the greed of modern society. ... The use of the word 'and', the punctuation and the alliteration increase the pace of the poem, making the town seem crowded like a block of industry and bland because there is a sense of a loss of individuality and identity. ... This list makes their desires sound simple and unimportant due to enjambment which increases the pace allowing the reader to skim quickly over the words. ...

• Word Count: 2501
• Approx Pages: 10

In the late 20th Century, mass media could be classified[by whom?]  into eight mass media industries: books, newspapers, magazines, recordings, radio, movies, television and the internet. With the explosion of digital communication technology in the late 20th and early 21st centuries, the question of what forms of media should be classified as "mass media" has become more prominent. For example, it is controversial whether to include cell phones, video games and computer games (such as MMORPGs) in the definition. In the 2000s, a classification called the "seven mass media" became popular. ...

• Word Count: 4840
• Approx Pages: 19
• Grade Level: Undergraduate

Everyone has encountered a "freak" at one time or another, whether at the mall or on the street or at a family function. They are most everywhere. When I use the term "freak" I don't mean it in any demeaning manner. I am referring to the outrageously dressed people in black ill-matched clothing, blue or green hair, wearing morbid make-up and pierced in every place imaginable. You know, those people you stop to stare at as you say, "Oh my God!" ...

• Word Count: 3405
• Approx Pages: 14
• Has Bibliography
• Grade Level: Undergraduate

Businesses are not only important because they provide goods and services for consumers, but they also improve the economy and increase jobs for people within society which is an additional fact producing a higher standard of living. ... The supply of money available within a business as well as the economic stability through times of growth and recession have strong effects on businesses. ...

• Word Count: 3843
• Approx Pages: 15
• Grade Level: High School

An evaluation in the role of advertising in Relation to children's television. In order to answer the question I will first address: What is Advertising? Radio and Television? Advertising codes and standards How effective is persuasive advertisin...

• Word Count: 2928
• Approx Pages: 12
• Has Bibliography

In addition, we'd like to see more visitors either end their journey at your contact page (customers who are ready to convert) or increase the number of pages visitors visit before leaving your site (people who are not ready to convert but with whom you can build trust over time). ...

• Word Count: 3593
• Approx Pages: 14
• Grade Level: High School

Hypnotism is an exceptionally interesting experience to witness firsthand. With an object as ordinary as a swinging pocket watch, some individuals have the power to gain control of another person's mind by lulling them into a meditative state. The hypnotist is able to speak to the person's subconscious mind, directly bypassing their normal conscious thoughts and defenses, influencing them on their most basic level of thought. This instigates an unusual response in individuals under hypnosis, as they ignore all but what the hypnotist suggests. The Christopher Nolan movie Inception d...

• Word Count: 4544
• Approx Pages: 18
• Has Bibliography
• Grade Level: Undergraduate

Numerous individuals feel as if they are pressured by the idea of an ideal body image through the media. In many instances, individuals often have their own ideal body image, but because of standards that humanity has set for the "perfect body" that are reinforced through the media, men and women are expected to meet other standards. In chapter one of the book, Mass Media Research: An Introduction, the authors, Roger D. Wimmer and Joseph R. Dominick, state, "The term mass media refers to any form of communication that simultaneously reaches a large number of people, including bu...

• Word Count: 4155
• Approx Pages: 17
• Has Bibliography
• Grade Level: Undergraduate