One gets a history of basketball, the story of sneaker development, a bio of Michael Jordan, the saga of Nike's ascendancy, and a gee-whiz analysis of the new transnational economics and of American popular cultural imperialism abetted by fiber-optic cable TV. ... But by the 1990s, when it was worn by Knight endorsers Michael Jordan, golfer Tiger Woods, and tennis champion Pete Sampras, among many others, the Swoosh had become the most recognizable commercial logo in global sports. ... And even if one knows it already, LaFeber's saga of Michael Jordan's basketball career makes g...

• Word Count: 1589
• Approx Pages: 6
• Grade Level: Undergraduate

I loved watching Michael Jordan play. ... My favorite pair of shoes was Air Jordan XI's. ... Years passed, and I bought other Jordan shoes. They were all awesome, but none of them compared to my Air Jordan XI's. ... The day I received my new Air Jordan's I went to play basketball in them. ...

• Word Count: 898
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• Grade Level: High School

And in 1985, Michael Jordan, the most important athlete Nike ever had(Peedin: 3). ... For example, one commercial spotlighted Michael Jordan and director Spike Lee claimed Nike's footwear is what makes Jordan played so well on the court. ... Michael Jordan, the best basketball player in NBA, was probably the most important athlete ever Nike had. ... Kids started to admire the shoes because it was Michael Jordan's brand. ... Because of Michael Jordan, Nike related products also became very popular in Taiwan. ...

• Word Count: 657
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• Grade Level: High School

One Nike executive went on record to say that "Michael Jordan holds us to our values", Nike desires to enhance people's lives through sports and fitness (Katz 1994, 25). ... Several athletes who were sponsored by Nike, specifically Jordan, Barkley, Robinson, Stockton, Pippen, and Mullin refused to wear the official Olympic jackets during the awards ceremony because the Reebok emblem was visible (Katz 1994, 16). ...

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Of course, it is Michael Jordan. ... Nike used this event to export the image of Michael Jordan around the globe and young basketball fans begun purchasing Jordan's sneakers. ... Nike's global marketing strategy for basketball apparels was based on Michael Jordan and when he decided to leave the game for the first time the company faced a big problem. ... First, with Michael's help, Nike created in 1997 the Jordan Brand. ... In summary, Nike's basketball division's economic results are and will remain very closely related to Michael Jordan even if the diversification o...

• Word Count: 2759
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• Grade Level: High School

That's a tremendous amount until you hear how much Nike's Air Jordan collection accumulated over the year of 2013. The Air Jordans, created with the help of NBA superstar and Hall of Famer Michael Jordan, amassed over 2.25 billion USD from sales in 2013 (Bleacher Report). This just gives a small taste of the amount of money big names such as LeBron James and Michael Jordan can generate. ... Nike almost always uses a popular athlete to promote their product (think LeBron James, Michael Jordan, Derek Jeter). ...

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• Has Bibliography
• Grade Level: High School

In 1985, the Nike Air Jordan court shoes are introduced with a whole line of apparel. With the Air Jordan, Nike is established as the technological leader in the industry. ... It has also came to light that Nike pays Michael Jordan $20 million a year for use in advertising, but only pay $2.43 in labor per pair of shoes produced. The answer to this is that Michael Jordan is incredibly more productive with advertising than a worker in Indonesia or any other Eastern Asian country. ...

• Word Count: 1742
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• Has Bibliography
• Grade Level: High School

Some other brands of athletic shoes out on the market today include: Adidas, Air Jordan, Asics, Dada, and Puma. ... The most expensive brands are usually Air Jordan shoes, by Michael Jordan, Nike, Adidas, and Reebok. ...

• Word Count: 1002
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• Grade Level: High School

They began to sale apparel collections that included McEnroe and Michael Jordan. ... Nike even unveiled a $200 pair of Air Jordans in February of 2002. They are the 17th edition of Air Jordans. ... Everyone from Michael Jordan, Carl Lewis, and Tiger Woods to Sheryl Swoops and Mia Hamm has sponsored Nike products. ... They ran a series of ads with Michael Jordan and Spike Lee that expressed the message "Stay in school." ...

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• Grade Level: High School

The reason for not purchasing the Nike Air Jordan shoes (see figure 4 and 5) were, children made the shoes, guilt, not wanting to contribute to child labour, Michael Jordan makes too much money, children are treated unfair and Nike's are too expensive even at half price. ...

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• Has Bibliography
• Grade Level: High School

In addition, it operates NIKETOWN shoe and sportswear stores and is opening JORDAN in store outlets in suburban markets. ... Through the 80s and 90s, NIKE's advertisements helped make it by far the foremost retailer of athletic shoes world-wide, thanks to the endorsements from superstars like Michael Jordan, and the catchy slogans like "Just Do It."" ... Some of Knights endorsements include Michael Jordan, Tiger Woods, and the Brazilian soccer phenom Renaldo. ...

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• Grade Level: High School

When a consumer thinks of running shoes he thinks of the Nike "swoosh" or when he thinks of Michael Jordan he thinks of Air Jordan's, when a consumer is hungry and he wants something cheap and fast he thinks of McDonald's. "[ ] They had to be more. ...

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Nike Project 3 Prabhu Sankar Nike Corporate Level Strategy Analysis Level & Related or Unrelated Nike's corporate level strategy includes a moderate level of diversification. The operational relatedness between businesses is very high. They share most information and ...

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Prefontaine was the first of many internationally recognised sports professionals to endorse Nike, with Tiger Woods, Michael Jordan, Lance Armstrong and many other sports legends and teams being apart of Nike's marketing campaign. ...

• Word Count: 2554
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate