College athletes have been another prime target for Nike in the attempt to increase its number of consumers. ... All of Nike's products are marketed towards a variety of athletes and sports. ... You see this at most Foot Lockers and Athlete Foot. For a while now Nike has been doing a terrific job sponsoring and doing endorsements deals with megastar athletes. Some of the megastar athletes which have had a tremendous impact on Nike are Michael Jordan, Mia Hamm, Venus Williams, and newly acquired Tiger Woods. ...

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