A descriptive survey was conducted through means of a questionnaire to measure the sources of brand equity of the Samsung Mobile brand. ... "Brand equity" is complex in nature and cannot be quantified by a single measure over a small number of analogous respondents. ... Firstly, the simple act of measuring something somehow adds further proof of the existence of what is being measured. Secondly, measurement provides a greater insight into the brand's strength, character and uniqueness, information that can be used to ascertain current brand and market position and future strategic planni...

• Word Count: 2958
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate

1.0 EXECUTIVE SUMMARY This project focuses on the entry of Palandri Wines into a foreign market. After much market research, Japan and Singapore seemed to be promising target markets. Palandri must decide which market to enter. The Japanese have become more aware of wine being consumed on a dai...

• Word Count: 5777
• Approx Pages: 23
• Has Bibliography

1. Introduction 1.1 Background In the course of the most recent years it has gotten to be basic that some huge leading firms are extending their products in a lot of nations and becoming tremendous both in size and financially. Something intriguing can be found is the point at which these sorts of firms need to achieve another market far from the local market, the marketing managers need to settle on the decision either to take a similar strategy as the one implement in their local market or to change it to fit in with the host nation. At the point when picking the universal marketing strategy...

• Word Count: 4923
• Approx Pages: 20
• Grade Level: Undergraduate

Weber-Stephen's Keg-R-Que George Stephen, founder of Weber-Stephen Products Co., designed his first kettle-shaped barbecue grill in 1951, and sparked a backyard revolution. He was tired of complaining about flat, open braziers that exposed his food to wind, ashes, and charring flare-ups, he decided to put a lid on it "literally. (www.weber.com) At the time, George worked at Weber Brothers Metal Works just outside of Chicago, welding large metal spheres together to make buoys. In creating these spheres for Weber Brothers, his idea took shape. He knew a rounded cooking bowl with ...

• Word Count: 4000
• Approx Pages: 16
• Has Bibliography
• Grade Level: High School