1. The objectives and measures of the balance scorecard
Managers, today, want a balanced presentation of both financial and operational measures. ... In the balance scorecard the financial measures play a dual role. ... Kaplan and Norton then suggest selecting objectives and measures from among three classes of attributes. ... These customer based measures must however be translated into measures which detail what the company must do internally to meet its customers expectations. ... Although each measure within the balance scorecard is important to the overall strategy the best balance scorecard consists of a series of measures with linkages and w...
- Word Count: 2837
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate