To date, the League has coordinated this effort. ... This is the argument posed by every large market team in every sport in each marketing category. ... NFL Properties is responsible for leading all marketing efforts for the league's teams. ... Fan Diversity Capturing and sustaining a diverse football fan is also in important function of marketing in the NFL. ... In this case, a decentralized marketing plan would allow individual teams the opportunity to evaluate alternative marketing schemes to increase diversity based on their regional needs. ...

• Word Count: 2310
• Approx Pages: 9
• Grade Level: Undergraduate