A MARKETING RESEARCH PLAN EMPATHY TRAINING Introduction The bedside manner currently used by the medical profession while conveying pertinent information to a cancer patient is quite disturbing. ... Marketing an empathy service to provide a caring and compassionate attitude regarding the interaction between the medical profession and cancer patients will provide a much-needed service in this area of health care called empathy. ... Our team has developed a comprehensive marketing plan to provide a service which will alter the disturbing attitudes toward cancer patients by doctors who spe...

• Word Count: 4065
• Approx Pages: 16
• Grade Level: Undergraduate

U.S. Healthcare Reform I.) Stakes and Positions Healthcare reform continues to be one of the most contentious subjects of debate in American politics. Healthcare accounts for over 16% of federal expenditures, forecasted to increase in the years ahead1. The two main political parties represent...

• Word Count: 2783
• Approx Pages: 11
• Has Bibliography
• Grade Level: Undergraduate