1. SNCF Essay
To present an organization introducing the concept of Internal Marketing we chose the SNCF, the European leading company of the railway sector. ... Therefore we thought interesting to see the application of a marketing concept to a service provider which is famous to have always encountered many difficulties in this management field. ... To this end, the SNCF Internal Marketing Department is coordinating a course of action: • Recognizing trade unions as full partners • Educating managers and supervisors • Broadening scope of labour-management discussions to ...
- Word Count: 2130
- Approx Pages: 9
- Has Bibliography
- Grade Level: Undergraduate