McDermott's Objectives: 1) Create a paperless office 2) Maximize convenience to customers 3) Make the work environment efficient for employees Business Strategy: USAA's strategy hinges exclusively on marketing to a niche group . ... USAA: Customer-Driven: The "Seamless Customer" concept: Customer information file (CIF) and SMART system are used to support the customer and for cross-selling Tracks the customer across several different lines of business to provide a comprehensive view of the customer All mail correspondence is recorded as an electronic image All new tec...

• Word Count: 1096
• Approx Pages: 4
• Grade Level: Undergraduate