Changes must occur at all levels including policies and processes, front of house customer service, employee training, marketing, systems and information management; all aspects of the business must be reshaped to be customer driven. ... This is a way to achieve integration of people by acquiring new customers through effective marketing campaigns and marketing analysis, grow existing customer base through expanded service offerings that target untapped travel opportunities and retain most valuable customers by understanding and proactively addressing individual values and preferences. ... ...

• Word Count: 2705
• Approx Pages: 11
• Grade Level: Undergraduate

1. Economic Growing Chinese Retail Market (O): The Chinese retail market over the years has been experiencing a constant growth rate. The National Bureau of Statistics of China has reported that the country has retail sales of buyer goods totaling $3,792.4 billion in 2013, which is a year-on-year gr...

• Word Count: 3275
• Approx Pages: 13
• Has Bibliography
• Grade Level: High School