It is an effective tool and technique to grab the interest of companies more towards designing marketing strategies through experts. ... In providing value to the customer many areas have been studied that includes customer relationship management, consumer behavior and marketing research more importantly quality management and assurance. ... There is a point of confinement to the quantity of co-creation coordinated efforts a firm can initiate with customer, fundamentally who won't be willing to put resources into such relationships with each firm with which they relate. ...

• Word Count: 1530
• Approx Pages: 6
• Has Bibliography
• Grade Level: Undergraduate