According to Shultz and Schultz (1998), Integrated Marketing Communications (IMC) refers to a strategic communication process including various communication development phases such as planning, developing, execution, and evaluation to effectively deliver coordinated, measurable, and convincing communication messages to target populations over time. With the paradigm shift in the world of media and communication technologies such as advance of digital and interactive media, widespread of the Internet services, customizable media environment, and rise of performance-oriented evaluation systems,...

• Word Count: 1366
• Approx Pages: 5
• Has Bibliography
• Grade Level: Undergraduate

Organizational communication is the process by which activities of a society are collected and coordinated to reach the goals of both individuals and the collective group. ... Instead, Best Western operates as a nonprofit membership association, with each franchisee acting and voting as a member of the association in the manner of a marketing co-operative. ... Best Western planned to include all marketing information regarding each hotel to allow for an informed buying decision by the customer. ...

• Word Count: 1994
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate

Ridgeway operates more of a flat functional organization, which is broken down into different departments specializing in different sections of the business i.e. creative department, marketing, accounting etc. ... The job design within the organization also seems to be very well coordinated to the other departments. ...

• Word Count: 2802
• Approx Pages: 11
• Grade Level: Undergraduate

Marketing managers provide company solutions to clients and outsource work to companies accordingly to fulfill client requirements and obligations, they are responsible for mediating with clients and instructing service providers on their duties, deadlines etc. ... When delegating or coordinating work; managers have to communicate. ...

• Word Count: 2783
• Approx Pages: 11
• Grade Level: Undergraduate