Marketing communication is more than just a new idea. ... Scope and Areas of Work        Marketing communication functions within a marketing framework. ... The scope of marketing communication is tremendous. ... As an expert of marketing communication you can get the assignments to coordinate the multiplicity of product and company messages being issued and used by consumers and others. ... As a communication expert, you can help big multinationals to build and reinforce mutually profitable relationships with their customers and other important stakeholders and generate synergy by coordi...

• Word Count: 2453
• Approx Pages: 10
• Has Bibliography
• Grade Level: Graduate