Their role is to coordinate all the decisions made about the advert. ... Current studies on consumption and marketing are reporting that traditional values on gender identities are changing. ... Early marketing reflected the gender philosophy of modernism. ... Marketing activities carried the same message stereotyping men as the producers and women as the consumers. ... Marketing of the modernist age appealed to the image of female beauty as something to be satisfied with product consumption. ...

• Word Count: 1975
• Approx Pages: 8
• Grade Level: Undergraduate