1. The objectives and measures of the balance scorecard
Within today's complex environments many organisations have pinpointed that an accurate understanding of their particular goals and the methods that they implement in order to achieve these goals is vital. In conjunction with this organisations have come to the conclusion that no simple one measure can provide a clear performance target or focus attention on the critical areas of the business. Managers, today, want a balanced presentation of both financial and operational measures. Therefore, while they still require the financial measures, associated with the traditional approach, in or...
- Word Count: 2837
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate