1. Oward A Personology Of The Consumer
Personality research has long been a fringe player in the study of consumer behavior. ... Understanding the individual person in his or her role as a consumer should be a key issue in the study of consumer behavior, but in order to realize this vision the scope of personality research has to be broadened. ... MCADAMS'S THREE-TIERED FRAMEWORK FOR STUDYING PERSONS What do we need to know in order to understand what kind of consumer a person is? McAdams (1996, 2001) suggests that personality psychology should study the person in terms of a three-tiered framework involving three sepa...
- Word Count: 3484
- Approx Pages: 14
- Has Bibliography
- Grade Level: High School