1. Cognitive Development of Children
If we want to examine how advertisements affect children, we need to look into the theories of cognitive development, the differences of children's understanding of commercial content at various stages of their life as the success of any advertisement depends on the attention children pay to the advertisements, how well they can recall the content and how they well comprehend the marketer's intent, and last but not least, how ads influence their purchasing behaviour ( Calvert 214). ... According to him, there are four stages of cognitive development: sensorimotor, preoperational, co...
- Word Count: 1475
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate