1. Services marketing
Therefore the issues of service marketing and entry strategies are growing important to international business. ... Secondly, the issue of global entry strategies for services firms is discussed. ... Most of the literature on international marketing and export strategies is designed and developed to the needs of the manufacturing sector. ... In the literature on international marketing of services, an internationalization strategy is often considered more risky for service firms than for manufacturers of goods. ... It has to find an entry mode and a strategy that helps it to cope with this s...
- Word Count: 3414
- Approx Pages: 14
- Has Bibliography
- Grade Level: Undergraduate