1. One-to-one marketing
In general, customers can be classified into two groups: they have different levels of values and they have different needs. This step will help you to determine how much efforts you should put on each customers and also help in deciding what strategy the company should be applied. 3. ... For instance, increasing the average number of accounts per person, generating increased loyalty among customers, higher levels of customer satisfaction and reduced transaction costs and faster cycle times. ...
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