1. Integrated Marketing Communications - 2010 Census
Given the importance of integration of constructing communication strategies in IMC practices, understanding how the 2010 U.S. Census IMC strategies combined each other and interweave with the target population and primary message recipients plays a key role in evaluating the effectiveness of IMC effort. To accomplish the evaluation purpose, the present review places emphasis on the achieved level of consistency, interactivity, and mission completeness, which were suggested by Groom (2008), to make judgement about how good or bad the 2010 U.S. ... I felt that this interactive communication s...
- Word Count: 1366
- Approx Pages: 5
- Has Bibliography
- Grade Level: Undergraduate