1. Personality
The companies try to formulate strategies based on the measurements of the researchers. ... Psychoanalytic Theory and promotional Strategy This theory has major effect on marketing. ... Based on these relationships the managers develop the strategies. ... This model identifies four levels of traits based on their level of abstractions and these traits are surface, situational, compound and element traits. ...
- Word Count: 3190
- Approx Pages: 13
- Has Bibliography