1. Marketing
Such factors as political, cultural, and business ethics should be analyzed companies when formulating a global marketing strategy. ... Cultural The cultural differences between countries are a large environmental factor that must be considered in a global marketing strategy. A marketing strategy that is successful in the United States might be considered unethical in another country. ... Firms are responding to increasing levels of ethical awareness by customers. Conclusion This paper has analyzed how environmental factors can affect the global and domestic marketing strategy of ...
- Word Count: 861
- Approx Pages: 3
- Has Bibliography
- Grade Level: Undergraduate