1. International Business
These companies face a number of critical decisions such as which marketing strategies to use, selecting entry strategies, and numerous operation, financing, and management decisions. ... A key element in Starbuck's success was that the company did not try to use the exact same marketing strategy as the one used in the U.S. ... That is what McDonald's Japan intends to achieve through its "Value Strategy." ... Now, the average spending level per customer at McDonald's Japan is far lower than that at competitors. ... In particular, the modular building is expected to play a ke...
- Word Count: 1553
- Approx Pages: 6
- Grade Level: High School