1. International Business and Globalization
In fact, there are two different approaches for interpreting culture: one refers to sociocultural level, which focuses on the people's values, rules and beliefs. The other is based on an institutional level, like organizational culture. ... In 1998, to meet local laws, IKEA started its first retail operations in China as a form of joint venture which helped IKEA recruit local people who understand local needs better and helped adapt better strategies accordingly. ... Companies are conditioned to alter strategies in line with customer preference which to some extent reflects national cul...
- Word Count: 1564
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate