1. Nike
Marketing Strategy Probably the most important marketing strategy( and very successful one) was endorsement of top athletes in every sport. It is this strategy that enable Nike to extend its popularity "beyond one segment, but into children's men's, women's and all the levels (cross-training, basketball, etc... The strategy was to make connection between products and athletes, not to emphasize the product itself in advertisement. ...
- Word Count: 657
- Approx Pages: 3
- Grade Level: High School