1. auomobile industry
(b) Representative Competitive Strategies within the Industry One of the most crucial issues of the auto industry most recently is competitiveness in cost, quality, and product offering. ... The emergence of highly efficient foreign firms has forced the Big 3 to respond with strategies to counter their competitors and maintain their share of the market. ... Ford is very proficient at low-cost, high-quality manufacturing and they have a more globally integrated strategy. ... GM has a multifold strategy which entails maintaining a coherent product portfolio, "Voice of the Customer" research,...
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