1. Mo'men Fast Food Chain Penetrating A New International Market
Situation analysis: Definition of company & product. ... Develop estimates of demand in the UK, using lead-lag analysis and econometric forecasting models, but more preferably using surrogate indicators and barometric procedures. ... Secondary determinants of demand - competitive situation and competitors" description Although a great deal of information concerning the competitors is easily obtainable as secondary data, the analysis of the competitive market in reference to Mo"men is carried out by the foreign research supplier, in connect...
- Word Count: 974
- Approx Pages: 4
- Has Bibliography