From our definitions above, we can see that quantitative research aims to define our knowledge through the scientific experimentation of hypotheses and analysis of data and delivers measured facts; qualitative research examines facts in the context of the social world, in order to determine what is 'real'. ... This perspective, known as positivism, asserts that knowledge is based on scientific facts which have been experimentally investigated. Positivists argue that what exists does so outside our knowledge of it, and thus an objective discovery is 'real' in that it is no...

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