Marketers must exercise care in analyzing consumer behaviour. Consumers often turn down what appears to be a winning offer. As soon as managers believe that they understand their consumers, buyer decisions are made that appear to be irrational. But what looks like irrational behaviour to a manager is completely rational to the consumer. Buying behaviour is never simple. ...
Description Quick Eats is a fast casual convenience café. It uses the slogan "College Made Easier". It's located in Hillwood Commons, Liu Post. The main focus is to serve tasty food that taste good while being affordable. Quick Eats does not only offer food, but offers a range of items a student might need around campus. ...
INDEX 1. PRESENTATION OF DINNER ON WHEELS 3 1.1. Objectives of the Project 3 1.2. Ownership and Management Team 5 2. EVALUATION OF BUSINESS SECTOR 6 2.1. Business Trend of Dinner on Wheels Event 6 2.2. The Target Market 7 3. PLANNING AND DESIGN DETAILS 8 3.1. Venue Details 8 3.2. Presumable Enter...
After decades of transformation and evolution, fast food has become a necessity in America. The American fast food industry has grown immensely and at such a rapid pace that we are known world-wide for it. Because of its massive growth America has received the infamous name of "Fast Food Nation", provided by an investigative journalist named Eric Schlosser, who not only exposed the unsanitary and discriminatory practices of the fast food industry, but also revealed how the fast food industry has shaped and defined society in America and other nations as the fast food culture spreads ...
