Every where we turn into in today's society advertisements are telling us what it means to be a desirable, attractive man or women. ... In earlier times thin was not that in. ... Society keeps pushing the emphasis on being thin. ... The tall thin legs and high cheek bones. ... But what is the price we pay when we buy into these marketing schemes. ...
The ad shows a delicate, skinny, model, with her back slightly arched, gazing into the distance. ... Advertisements were aired during the Super Bowl. ... Advertisements like these embody the "perfect" woman, primarily thin, but also almost exclusively white, young, and affluent. ... A lot of ads separate women into parts, therefore the woman is not seen as a whole person. ...
It is on buses, billboards and hot-air balloons. ... The Snob approach, on the other hand tries to make you believe that upon the purchase of their product you will be accepted into the elitist society in which you always aspired to be a part of. ... Using this principal in advertising is just another way in which people are tricked into believing that a product is something that it is not. Cigarettes, when sold in Newport advertisements, are associated with people who have bright white smiles, who are thin, and who are having the most amazing time. ...
