1. Starbucks Business
It is now offering high speed wireless internet access service to all its customers. Starbucks, T-Mobile, and HP announced recently that "2,000 stores will have 802.11b high-speed wireless Internet access available for customer use by year-end 2002- (Bissonnette, Curtis "Coffee and a hotspot-, mpulse magazine 2002). ... The first tier is selling the "Starbucks coffeehouse experience- which is "making connections with the people and things that are important to us over a cup of coffee- (Schultz, Howard). ...
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