For example, Samsung refrigerators are equipped with an LCD monitor and the Internet, thus consumers can order fresh food or download recipes through the Internet. ... Nokia puts emphasis on the connection of "people"; it delivers the message that technology should be used to assist humans" life, not dominate it. ...
Executive Summary This thesis sets out to investigate the effect of participation in motorsports on the image of a company. The focus in this investigation lies on the effect for companies that participate in Formula 1. The research looks at three different items that can influence the image: brand fit, brand involvement and popularity of the sport. Another factor investigates the moderating effect that the influence of the image of the sport has on the three items under investigation. These issues where investigated using an online questionnaire. ...
How you build your strategy will depend a lot upon what your client has asked for, the information you learn about the challenges they are facing, the industry you're working within, and the amount of time you are able to devote to the strategy. This template has all the elements you'll need to start researching and writing a content strategy. It's also structured to help you tell a story with that strategy. As a strategist, you'll find sections you want to omit and sections you want to expand. That's excellent. ...
