We will go through the definition of culture, the relation between the culture and the international marketing, the elements of culture, and finally language and its influence on marketing. ... Because our understanding of marketing is culture bound we must acquire knowledge of diverse cultural environments in order to achieve successful international marketing. ... It is suggested that the claims for "a right to culture" by national states in recent years can be important criteria for trade policy making, intellectual property rights protection, and the resource for national interests. ....

• Word Count: 2745
• Approx Pages: 11
• Grade Level: Undergraduate

Background Intercultural Communication The majority of all business dealings whether domestic or international, involve communicating with people of many different cultural backgrounds. ... Therefore, there is a need for greater awareness of the impact of verbal and nonverbal behavior on international business communications, and if executives are to meet the challenges of an increasingly interdependent world, they will need to develop a better understanding of how cultural differences influence the operations of international business- (Dou 54). ...

• Word Count: 8160
• Approx Pages: 33
• Grade Level: High School