1. America and Mass Consumerism
This heavily conflicted with the beliefs of the other people in his field because in that day, it was believed that if one were to be hit by a large stream of factual information about a product, then one would be swayed to want to buy the product. ... Bernays urged celebrities to use their influence as a tool to bring the populous to adapt the idea that "You bought things not just for need, but to express your inner sense of self to others" (Haugland, 2000). ...
- Word Count: 2068
- Approx Pages: 8
- Has Bibliography