1. Services marketing
Now, ways of internationalizing services have become more diverse as, for example, the development of new technologies for electronic commerce has made services less dependant on local operations (Winsted and Patterson, 1998). ... IBM and Compaq (traditionally considered manufacturers) offer information technology consulting service to the marketplace, competing firms like EDS and Accenture, traditional service industry firms. ...
- Word Count: 3414
- Approx Pages: 14
- Has Bibliography
- Grade Level: Undergraduate