This thesis will therefore look at the advantage that a car company receives from participating in car racing. ... Today, car racing is still a sport that offers entertainment to people all around the world in many forms and ways such as circuit racing, rallying, off road racing and drag racing. ... In Europe, for example, Formula 1 and Rallying is popular, whereas in the United States NASCAR and Indy car racing together with drag racing seem to have the upper hand. ... Currently however, Ford, which was one of the top three Detroit car manufacturers, for example, is pulling out of most of the...

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