1. Data Collection - Sources and Focus Groups
Source of Data Data can be obtained both from primary and secondary sources. Primary data refers to the data collected by the researcher for the specific purpose of the study. Secondary data are collected from the company record or archives, government publication, books research journals, web sites etc. Primary source of Data Data collected from individuals through interviews, questionnaires and through observation is called primary data. Beside that primary data can be obtained through focus groups, panels and unobtrusive measures. ...
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