1. Consumerism in Inida
The Indian middle class provides the biggest advantage to the consumer culture, and with their buying behavior it is hoped that it will continue for the future. ... Some of the cultural influencing consumer behavior is the buyer's culture; the consumer's role in buying product is the biggest influence on behavior. India has so many different cultures which only make the marketer's job tougher to deal with. ... This is a true "Indian culture" perspective. ... India culture has a new perspective towards life and an open-mindedness that had never previously been there. ...
- Word Count: 2577
- Approx Pages: 10
- Has Bibliography
- Grade Level: Undergraduate